Drake mentions Bitcoin in his latest track, “What Did I Miss?”, released on Saturday. In the song’s opening verse, he uses Bitcoin to describe unpredictable changes:
“I look at this shit like a BTC, could be down this week, then I’m up next week. I don’t give a fuck if you love me. I don’t give a fuck if you like me. Askin’ me ‘How did it feel?’ Can’t say it didn’t surprise me.”
The lyric connects with Bitcoin volatility, where price changes happen quickly. BTC in music continues to show up more often, making cryptocurrency more familiar to wider audiences.
In 2022, Drake also placed a $1 million BTC bet on the Super Bowl between the Cincinnati Bengals and Los Angeles Rams. His earlier involvement with Bitcoin went beyond entertainment.
Bitcoin in Pop Culture Gets More Common
Bitcoin in pop culture is appearing more frequently across songs, TV shows, and films. These mentions signal a shift in how audiences are exposed to cryptocurrency. High-profile artists, including Drake, now include Bitcoin references in mainstream content.
Televised events, online programs, and film scripts also include Bitcoin as a term or theme. These moments increase public awareness. However, the presence in pop culture does not always reflect actual Bitcoin adoption levels.
The growing use of Bitcoin in entertainment comes at the same time as rising institutional activity. As more financial products enter the market, BTC in music and media keeps aligning with major headlines and developments.
Bitcoin Adoption Still Below Global Expectations
In March 2025, River, a Bitcoin financial services company, reported that only 4% of the global population holds Bitcoin. The report stated that the digital currency accounts for less than 1% of its total addressable market.
According to the data, people in developed countries are more likely to hold Bitcoin than those in developing regions. Access to infrastructure and digital services plays a role in this pattern.
In 2022, Blockware predicted 10% global Bitcoin adoption by 2030. The company used historical data from the adoption of electricity, the Internet, and automobiles. Current figures suggest the adoption curve is slower than the estimate.
Institutions Turn to Bitcoin as a Treasury Asset
Companies such as Strategy and Metaplanet are moving to hold Bitcoin as a treasury reserve asset. These businesses now manage part of their balance sheet in BTC, shifting their strategy toward long-term holding.
Other firms have also added Bitcoin to their financial reserves. They use it to manage risks related to currency weakening, political conflict, or supply chain disruptions. These actions do not always involve large amounts but show a trend of cautious entry into the market.
A major driver of Bitcoin adoption has been the rise of Bitcoin ETF products. These investment tools allow institutions and retail investors to access Bitcoin without handling private keys or using crypto wallets. Instead, the Bitcoin ETF model offers exposure through regulated financial products.
BTC in Music Reflects Cultural Shift, But Adoption Lags
Drake mentions Bitcoin in a moment where the asset continues to grow in attention but remains far from full adoption. While pop culture recognition builds familiarity, actual ownership remains limited.
BTC in music, films, and global platforms increases public awareness. At the same time, companies turn to Bitcoin ETFs and treasury strategies for regulated participation. Public figures, financial tools, and media coverage now operate together to shape Bitcoin’s presence in society.
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