XerpaAI, an AI-driven systematic agent, is designed to accelerate the growth of disruptive businesses by empowering user acquisition, amplifying brand influence, and maximizing distribution channels.
The name XerpaAI is inspired by Sherpa guides, the most professional ethnic group assisting climbers in conquering Mount Everest. XerpaAI’s mission is to help clients with disruptive innovations grow faster through AI and social capabilities, enabling them to outperform competitors.
Operational since early 2025, XerpaAI has teams in Silicon Valley, Tokyo, and Singapore, generating stable revenue. This funding round has been fully closed, with proceeds allocated to product development and business expansion.
Interview with Co-Founder Sean Son
- What is XerpaAI? What problems does it solve?
XerpaAI is an AI-driven systematic agent designed to accelerate the growth of disruptive businesses by empowering user acquisition, amplifying market influence, and maximizing distribution channels.
The name XerpaAI draws inspiration from Sherpa guides, the expert ethnic group aiding climbers to summit Mount Everest. XerpaAI’s mission is to help clients with disruptive innovations grow faster through AI and social capabilities, ensuring they win in competitive markets—or risk being outpaced by rivals.
Growth involves creating compelling content, distributing it through the right channels, gathering feedback, optimizing, and iterating—a continuous cycle. XerpaAI productizes this process by:
- Using AI to boost content creation efficiency, reducing weeks of work to minutes.
- Leveraging a network of tens of thousands of KOLs/KOCs and community leaders (collectively “influencers”), intelligently matching projects with influencers for efficient, high-impact distribution.
- Providing comprehensive data feedback to refine growth strategies and even inform product iterations.
- How did the idea for XerpaAI come about? Why pursue this project?
Ans:
(1) Strong, clear demand: As serial entrepreneurs, we understand the mantra “keep growing or die.” In every funding round, 30%-50% of our budgets went to growth, yet many activities offered poor ROI. Highly innovative products, in particular, require market education through social relationships and person-to-person advocacy, which is time- and cost-intensive.
(2) Massive market opportunity: Data shows that for U.S. tech companies, R&D is the largest expense, followed by growth, accounting for 20%-30% of total costs. For startups, this can reach 40%-50%. Globally, tech companies spend approximately $600-1,000 billion annually on growth, primarily on content creation and distribution, excluding labor costs.
(3) Timing and expertise: We’ve been exploring growth strategies for our own products and clients for years. The AI boom made it clear we could execute this vision more efficiently and at scale. In 2025, we incorporated, integrated large-scale AI models, and consolidated disparate products and services. Recognizing their potential, we established operations in Japan and the U.S.
- You’ve mentioned AGA—what is this concept?
Ans: AGA stands for AI Growth Agent, with a focus on growth. Unlike marketing, which is often creativity- and campaign-driven to boost brand awareness and support business goals (with CMOs accountable for brand), growth is data-driven, targeting user acquisition, retention, and market influence to directly drive business outcomes. Chief Growth Officers (CGOs) are involved across the product lifecycle and accountable for results.
For example, in content creation, marketing prioritizes creativity, while growth considers competitive benchmarking, market trends, and relevance. In distribution, growth uses data-driven, full-funnel matching to optimize conversion rates. We understand growth’s critical role in new businesses and believe growth teams will increasingly replace traditional marketing teams. This led us to pioneer the AI Growth Agent concept.
- Does XerpaAI have any benchmark competitors? What competition do you face?
Ans: XerpaAI benchmarks against AppLovin, a Silicon Valley mobile tech company founded in 2012, which helps mobile app developers grow and monetize. Now valued at $150 billion, AppLovin was a “Sherpa guide” for the mobile internet era, driving mass adoption.
XerpaAI is the Sherpa guide for the AI era, with a focus on social and AI capabilities—a next-generation, distinct version of AppLovin. In a few years, as AI permeates everything, XerpaAI aims to lead this shift. Given the market’s size and clarity, many startups will pursue similar goals, making them our competitors.
- Why is your team the right one to execute this project?
Ans: This is a natural evolution for us. We excel at growth, particularly using social relationships and AI tools. My co-founder and I have driven growth for products with over 100 million users and supported over 100 projects for more than eight years. These experiences can now be productized through AI, scaling efficiency and impact for more projects.
- Who are XerpaAI’s primary clients, now and in the future?
Ans: Currently, 80% of our clients are from the blockchain industry, and 20% are from general AI startups, with a portion of our revenue in digital assets. Subjectively, we believe blockchain and AI will transform the internet and tech industries, surpassing the impact of mobile internet—and their “Sherpas” will grow alongside them. Objectively, both industries are in early stages, requiring market education. Our product excels for innovative products and industries needing education, as it leverages person-to-person advocacy and socialization, beyond simple advertising.
In the future, we’ll serve all innovative industries requiring market education, across various company sizes and stages. Additionally, KOLs/KOCs and group leaders in social ecosystems are key clients, benefiting from our platform to monetize and engage their audiences.
- XerpaAI announced a $6 million funding round. What is your relationship with UFLY Capital? Any future financing or capital market plans?
Ans: The funding has been fully received and will primarily support product development and promotion. UFLY Capital is a dynamic investment and incubation fund led by seasoned entrepreneurs, backing many promising projects. I am a significant LP in UFLY Capital, and our substantial self-investment reflects our confidence in XerpaAI. This sizable investment also required support from other LPs and GPs, making it a collective vote of confidence.
With existing client resources and rapidly growing revenue, we expect to achieve positive cash flow soon. We anticipate a potential private funding round in 2026. If conditions are favorable, an IPO may be considered in the future.
- XerpaAI interacts frequently with UXLINK. What is your relationship with them?
Ans: Legally, there is no relationship; XerpaAI is an independent company. However, our businesses are closely aligned. UXLINK is a social infrastructure and ecosystem supporting blockchain project growth, while XerpaAI is an application within its ecosystem. UXLINK is a key client, and many projects in its ecosystem are also XerpaAI clients. XerpaAI, in turn, is a vital contributor to UXLINK’s ecosystem.
This is similar to how Circle’s stablecoin initially launched within Ethereum’s ecosystem, with close collaboration from Coinbase. As an application (XerpaAI) and infrastructure (UXLINK) with shared missions to drive growth, we complement each other, enabling close team collaboration and comprehensive support from UXLINK.
- What is your current team structure, and what are your future plans?
Ans: Our full-time team is lean, as AI projects don’t require large headcounts, and we use AI tools extensively to boost efficiency. The core team is primarily in Tokyo, with additional members in Singapore and Silicon Valley. As our business and product grow rapidly, we plan to expand sales, compliance, and finance capabilities, and add more staff in Silicon Valley.
Concurrently, we’re building a community to harness collective power and drive further growth.
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