برچسب: Crypto

• Bitcoin appears poised to reach $100,000 in the short term, though a pullback beforehand could provide a stronger foundation for its continued upward trajectory.
• The NVT Golden Cross divergence points to transaction volume growth and potential undervaluation, reinforcing a bullish outlook. 
• While retail investors have been taking profits near the all-time high, wallets holding 100-1,000 BTC have been leading in accumulation.

Weekly outlook

Bitcoin’s new all-time high

​​November continues to solidify its reputation as one of Bitcoin’s strongest months, with the cryptocurrency recording a 30% price surge so far. This rally has been largely tied to the “Trump trade,” reflecting optimism about the president-elect’s crypto-friendly promises. However, historical data suggested that Bitcoin’s broader trajectory would likely have remained positive regardless of the election outcome. Moreover, the election primarily served as a psychological barrier, delaying investment decisions until its conclusion.

Nevertheless, Bitcoin hit a new all-time high near $93,400 following U.S. CPI data that showed inflation rising by 0.2% to 2.6%. Shortly after, Fed Chair Jerome Powell’s comment that “the economy is not sending any signals that we need to be in a hurry to lower rates.” This briefly pushed Bitcoin below $90,000 and decreased chances of the rate cut in December

As a result, Bitcoin’s price entered a consolidation phase, forming a symmetrical triangle with signs of a bullish pennant pattern. The Volume Oscillator has been declining during this phase, showing upticks on upward moves, indicating that bulls might still have the upper hand. The RSI on a 4-hour chart has been in a descending trend, but a solid breakout above the resistance line (white line) could hint at further continuation of the bullish move.

Notably, this price action resembles Bitcoin’s performance in December 2020, when Bitcoin also jumped by 30% amid the breakout of an all-time high. Back then, the asset experienced a week-long consolidation before resuming its upward trend. 

NVT Golden Cross divergence

As Bitcoin reached new highs, the NVT Golden Cross showed a divergence, falling below -1.6. This could signal either a lag in transaction volume relative to price appreciation (bearish sign), or potential undervaluation (bullish sign).

Source: CryptoQuant

In November, USD-denominated transfer volume doubled, while BTC-denominated one increased by 40%. This suggests a combination of organic network activity and price-driven demand, potentially providing a more solid foundation for further price gains. Thus, the NVT Golden Cross divergence leans toward a bullish signal, indicating that the current pause in momentum may be temporary, with further upward movement likely once this consolidation phase concludes.

Source: Checkonchain

ETFs hint at a potential local bottom

U.S. spot Bitcoin ETFs posted the sixth week of consecutive inflows, totaling $2.04 billion. However, the bullish trend softened after a record daily inflow of $1.3 billion on November 7, culminating in a $400 million outflow last Thursday. Historically, such significant outflows have coincided with local bottoms, suggesting the possibility of renewed upward momentum unless outflows persist.

Source: SoSoValue

Retail investors led in profit-taking near the all-time high

Over the past month, as Bitcoin’s price climbed, retail wallets (<100 BTC) consistently showed a negative 30-day balance change, which accelerated after breaking the all-time high. This suggests sustained selling activity, which has been exceeding other wallet holder cohorts.

In contrast, sharks (100-1,000 BTC) steadily accumulated Bitcoin throughout the period, capitalizing on the upward price momentum. Whales (>1,000 BTC) initially increased their balances before shifting to net outflows, indicating redistribution. Exchange wallets continued experiencing outflows, with Bitcoin reserves decreasing by 2.5% over the last week.

Source: Checkonchain

Is there a pullback potential?

Historically, the 20-day EMA (yellow line) and 50-day SMA (orange line) acted as key dynamic support lines throughout post-halving rallies. For instance, during Bitcoin’s climb from $10,000 to $60,000 in 2020-2021, these levels acted as turning points, reestablishing bullish momentum after local pullbacks. Despite recent consolidation, Bitcoin currently trades far above these averages, suggesting that a pullback could provide a healthier foundation for its upward trajectory.

Furthermore, Bitcoin futures and options markets have reached or approached all-time highs in both volume and open interest. Perpetual futures funding rates and long position premiums are at their highest levels since March. Typically, such spikes preceded pullbacks or short-term consolidations during bull runs. If the correction unfolds, the 20-day EMA could act as a potential target for bears.

Source: Checkonchain

Longer term outlook

Despite the possibility of a pullback, Bitcoin seems to be in a classic post-halving rally. The asset formed a Cup and Handle pattern on the weekly chart suggesting a target of $120,000 if fully realized. The weekly MACD has also produced a bullish crossover (green circle), historically a precursor to prolonged rallies.

In turn, the Pi Cycle Oscillator is currently at levels similar to Q4 of previous halving years.  From this position, it has historically taken Bitcoin about 3-6 months to surpass the 350-day SMA x2, which currently stands near $120,000. Notably, when the 111-day SMA crosses the said moving average, this event historically coincided with the formation of cycle peaks.

Source: Checkonchain

Conclusion

Bitcoin is well-positioned to continue its post-halving rally, showing a convergence of macroeconomic factors, institutional interest, and robust on-chain activity. A bullish scenario suggests that a $100,000 mark could be broken in the coming weeks, but a stronger correction may follow in this case. Conversely, a bearish scenario suggests a retest of the 20-day EMA, which, while slowing the pace to a six-digit price, could strengthen the foundation for a more sustainable bull run.

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The web content provided by CEX.IO is for educational purposes only. The information and tools provided neither are, nor should be construed as, an offer, or a solicitation of an offer, or a recommendation, to buy, sell or hold any digital asset or to open a particular account or engage in any specific investment strategy. Digital asset markets are highly volatile and can lead to loss of funds.
The availability of the products, features, and services on the CEX.IO platform is subject to jurisdictional limitations. To understand what products and services are available in your region, please see our list of supported countries and territories. This page includes additional links to information about individual products, and their accessibility.

Key Figures and Discoveries

• Over the 11 months of 2024, the memecoin sector saw a 330% increase in market cap and a 979% surge in trading volume, outpacing Bitcoin by 2 and 9 times, respectively.
• Memecoins’ share in the altcoin market size and volume surged by over 182% and 350%, respectively.
• AI and cat-themed memecoins emerged as the fastest-growing categories in market size.
• Most political memecoins lost 80% of their trading volume following the U.S. elections.
• TON became the fastest-growing network for memecoins, with trading volume soaring 750-fold over the last six months.
• In 2024, a 10% move in Bitcoin’s price typically triggered a 28.9% average volatility among top memecoins.

Introduction

When reviewing the list of top gainers and losers in 2024, memecoins are likely to dominate both categories. This is due to their staggering issuance: over 60,000 memecoins are created daily, with nearly half launched on Pump.fun. This surge has made entire networks increasingly reliant on memecoins; on Solana, for instance, they account for nearly 80% of DEX volume. The expansion shows no signs of slowing, as networks like Tron and Sui have recently joined the list of major memecoin “benefactors.”

The appeal is simple: frequently emerged stories of wallets turning a few hundred dollars into millions with investments in some “LOL” token sound more compelling for those who might not want to stick in the space for a while, or look for quick profits. As memecoins dominate in crypto-related search interest, they are becoming the new hub for retail traders, even surpassing Bitcoin in attention. 

There’s no question that memecoins have been among the most influential crypto narratives this year. But just how impactful have they become? To find out, we examined the 2024 performance of the memecoins sector to assess their rising market share and behavior during high-volatility events.

Methodology

The data used for this research consists of publicly available information from CoinMarketCap, CoinGecko, CoinGlass, and Artemis. The performance of certain digital assets has been adjusted using data provided by CEX.IO Spot Trading, a trading platform, which offers deep liquidity across 300+ pairs thanks to liquidity aggregated from top-tier crypto exchanges under one roof. 

The observation period for this study was focused on 11 full months of 2024 to show the monthly development of the memecoin sector. As for memecoins and categories established after the March 2024 frenzy, the observation period has primarily been June-November, or the last 6 months.

Part 1: The Weight of Memecoins in the Crypto Market 

Doubled Share in Market Cap

The memecoin sector registered a 330% increase in its combined market cap in 11 months of 2024. This increase is 3 times larger than Bitcoin’s and 9 times larger than Ethereum’s over the same period. As a result, the memecoin sector substantially boosted its share within the crypto market:

• In total crypto market cap — +142%, from 1.3% to 3.16%.
• In total crypto market cap excluding Bitcoin (Total2) — +182%, from 2.71% to 7.62%.
• In total crypto market cap excluding Bitcoin and Ether (Total3) — +167%, from 4.2% to 11.21%.

Most of this growth occurred following the memecoin frenzy in March, which became a turning point in terms of memecoin issuance. For instance, in February, the daily number of memecoins deployed on Pump.fun was limited to a few dozen, but this figure skyrocketed to thousands starting March. This frenzy was driven by the broader crypto rally and the growing feasibility of creating new memecoins. The cost-efficiency of establishing markets on decentralized exchanges (DEXs) on Solana and Base networks further amplified the surge.

Tenfold Increase in Trading Volume

Memecoins experienced even more pronounced growth in trading volume, which rose by 979% on average over the last 11 months, further elevating their position in the broader crypto market:

• A 362% increase in the general crypto trading volume, now representing around 5.27%.
• A 350% growth in altcoin (Total2) volume, reaching 6.52%.
• A 367% surge in Total3 (excluding Bitcoin and Ether) volume, hitting 7.57% in November.

In March and November, memecoin volume almost doubled, while most other sectors lagged behind. In June, while most digital assets experienced a steep decline in volume, memecoins retained significant interest, temporarily securing 5.71% of total crypto trading volume.

Memecoins’ Volume/MCap Outpaces Most of the Market

In 2024, the Volume/MCap ratio saw substantial growth across most cryptocurrencies. Memecoins outperformed the altcoin market (Total2), with their Volume/MCap ratio jumping 150% to reach an average of 11.55%. A high Volume/MCap ratio typically signals greater trading activity relative to market size, but it also tends to increase susceptibility to sudden price swings.

Memecoins’ Volume/MCap ratio momentum primarily ramped up after the March frenzy. At its peak, the Volume/MCap ratio across the memecoin sector soared past 50%, showcasing rapid speculation. In addition, in 2024, it became more common for memecoins’ trading volume to briefly exceed their market cap, a rare occurrence among assets with market caps over $100 million (excluding major stablecoins).

Part 2: Increased Memecoin Diversity in the Crypto Market

Rising Dominance Among Leading Digital Assets

In 2021, memecoin volume and market cap were dominated by just two assets: Dogecoin and Shiba Inu. By contrast, 2024 has seen a surge in top-ranking memecoins, with the average number in the top 100 tripling from 3 in January to 10 in November. Furthermore, there has been a consistent rise each month, reflecting the resilience of interest in the memecoin sector and its expanding influence, despite general volatility.

Broader memecoin zoo

One major driver that boosted memecoins’ influence in 2024 has been the growth of new communities. This led to the formation of different memecoin categories, which haven’t generally been a thing before March 2024. This is because the vast majority of the largest memecoins were dog-themed, representing around 85% of the sector’s market cap in early March. However, their share fell to 72% by November, with AI-related and cat-themed memecoins dominating in the market cap growth over the past six months. By December, their share in total memecoin market cap increased to 3.6% and 3.8%, respectively.

In terms of trading volume, dog-themed memecoins emerged as the fastest-growing category, with a 226% increase over the past six months. However, before the U.S. elections in November, political memecoins were taking the lead in trading volume growth. Following the event, most political memecoins saw a more than 80% drop in trading volume, losing market appeal.

Note: The performance from June 1, 2024, to December 1, 2024.

Moving outside Ethereum

In previous cycles, top-ranking memecoins primarily consisted of Dogecoin and a variety of Ethereum-based tokens. However, the 2024 memecoin boom extended to other networks, with Solana being the largest winner, currently accounting for 15% of market cap and 30% of trading volume within the sector.

Over the last six months, the largest growth in market cap has been observed in TON-based memecoins, with trading volume growing over 750 times, albeit still accounting for a minor share (1% and 2% in total memecoin market cap and volume, respectively).

Note: The performance from June 1, 2024, to December 1, 2024.

New Memecoins Lead in Futures Open Interest

At the start of 2024, most memecoin-related futures open interest was centered on Dogecoin, which held around 65% of the sector’s share. However, open interest later diversified to include newer memecoins, with WIF achieving a staggering 15,000% increase over 11 full months of 2024.

Following the March memecoin rally, market attention in futures shifted toward newly launched assets. Over the last six months, POPCAT, BRETT, and MEW have shown triple-digit growth in open interest, emerging as leading memecoins in the futures market. This growth reflects heightened investor speculation and volatility expectations, particularly among newer memecoins.

Note: The performance from June 1, 2024, to December 1, 2024.

As a result, the memecoin sector turned into one of the fastest-growing in terms of crypto speculation, with the top 10 memecoins now accounting for more than 4% of total futures open interest. 

By November, Dogecoin maintained its position as a leading memecoin in terms of open interest in the futures market, keeping its 65% share. However, this is primarily due to the creation of the Department of Government Efficiency (DOGE) following U.S. elections, which reestablished interest in the Dogecoin market. Before the news about the launch of this institution, Dogecoin’s share in memecoin open interest was around 51%.

Note: The share distribution as of December 1, 2024.

Part 3: Exploring Memecoin Amplifier During Market Volatility

Given memecoins’ rising share in the crypto market, we decided to analyze volatility events to gauge the sector’s sensitivity to market swings. We examined weeks with ±10% price changes for Bitcoin and Ether, using them as triggers for overall market movement. This analysis focused on the performance of the top six memecoins, which collectively accounted for over half of the sector’s market cap and trading volume in 2024. These assets include DOGE, SHIB, PEPE, FLOKI, WIF, and BONK.

Key Insights: Bitcoin Volatility

Bitcoin saw 8 weeks of double-digit price changes in 2024, yielding the following insights:

• Memecoins have outperformed Bitcoin during price surges, but suffered larger drops in downturns.
• DOGE and BONK have shown the strongest correlation with Bitcoin, with an average sector correlation of 0.7.
• The average “memecoin amplifier” effect was 2.89x (or 2.09x excluding a surge in early March). This means that for a 10% Bitcoin price change, memecoins exhibited average volatility of 28.9% and 20.9%, respectively.

Key Insights: Ether Volatility

Ether’s 2024 volatility, with 13 weeks of double-digit price changes so far, suggested the following:

• Memecoins had a higher average correlation with Bitcoin (0.74) during Ether’s fluctuations.
• Memecoins underperformed Ether in more than half of the observed cases, suggesting Ether’s price changes have a limited impact on memecoin performance.
• The average memecoin amplifier effect was 2.65x (1.35x excluding the Week 9 anomaly).

These price swings revealed that memecoins thrive more in Bitcoin-driven rallies than Ether ones. Furthermore, average memecoin amplifiers have been larger during BTC price surges than drops, even excluding the anomaly surge in early March. 

Due to relatively high correlation and sensitivity to Bitcoin moves, the largest memecoins could potentially act as high-risk, high-reward proxy bets on Bitcoin. This is because Bitcoin serves as the primary driver of overall market sentiment, while top memecoins could be viewed as bets on this sentiment. Unlike Ethereum, which is heavily tied to utility-driven projects, Bitcoin’s simplicity as a store of value aligns more closely with the memecoin market’s speculative, hype-driven nature. 

As a result, memecoins can amplify Bitcoin trading by acting as a gateway for retail investors who are looking for higher/faster returns during Bitcoin rallies. This influx can feed back into Bitcoin as traders rotate profits or losses between memecoins and Bitcoin, intensifying both trading volume and volatility.

Memecoin Performance During High-Impact Events

Memecoins have also been more sensitive to high-impact events, often reacting with amplified moves, surpassing both BTC and ETH in either direction. Within a week, memecoin response typically accelerates if there is a broader crypto market rally, or smooths out depending on the performance of top digital assets. For example, during the Yen carry trade unwinding in early August, top memecoins nearly offset losses as Bitcoin quickly rebounded.

Table: Digital asset price performance amid major 2024 events. Note: “Memes” performance includes the average price change of the top 6 memecoins over 1-day and 7-day periods.

Conclusion

Memecoins are no longer a joke — their market share in crypto has surged by 2-4 times over the first 10 months of 2024. In November, the influence of memecoins expanded even further, experiencing a new hype wave. Moreover, this may be just the beginning. Bitcoin’s dominance has been predominantly on the rise throughout this year, with only three brief altcoin seasons so far. In previous cycles, post-halving rallies have coincided with declining Bitcoin dominance and extended altcoin seasons. Consequently, the next 6-12 months could see memecoins flourish even more, potentially establishing a solid sentiment indicator for the entire industry.

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The web content provided by CEX.IO is for educational purposes only. The information and tools provided neither are, nor should be construed as, an offer, or a solicitation of an offer, or a recommendation, to buy, sell or hold any digital asset or to open a particular account or engage in any specific investment strategy. Digital asset markets are highly volatile and can lead to loss of funds.
The availability of the products, features, and services on the CEX.IO platform is subject to jurisdictional limitations. To understand what products and services are available in your region, please see our list of supported countries and territories. This page includes additional links to information about individual products, and their accessibility.

Key Figures and Discoveries:

• 70% of Bitcoin’s circulating supply represents free float, potentially mitigating supply shock risks.
• The 1.75 million BTC decrease in LTH supply in 2024 indicates that there is still ample room for LTH selling pressure.
• U.S. spot ETFs absorbed 2.4x the annual mining supply in 2024, but their trading volume represents less than 4% of the market.
• MicroStrategy’s Bitcoin accumulation exceeded half the scale of net ETF inflows.
• Exchange reserves dropped by 21%, while OTC balance increased by 105%, hinting at supply redistribution.
• Around 40% of Bitcoin’s transaction volume in 2024 was linked to exchanges.
• Bitcoin’s USD-denominated 2% market depth increased by 61%, suggesting an improved liquidity landscape.
• CEX.IO quadrupled its market share in 2024, becoming a top 2 exchange in terms of Bitcoin market depth.

Introduction

Bitcoin demonstrated remarkable performance in 2024, recording a more than 121% price increase and registering rising market dominance. The major catalyst behind this move was a supply-and-demand rebalance due to Bitcoin’s halving and the introduction of U.S. spot Bitcoin ETFs.

With Bitcoin’s continued expansion into traditional finance and the anticipation of a potential U.S. Bitcoin strategic reserve, some speculate that Bitcoin could face a significant supply shock in this cycle. These predictions even suggest Bitcoin could challenge the 4-year cycle theory, with its price growing at an unprecedented pace. While such claims arise every cycle, we decided to evaluate Bitcoin’s supply and liquidity landscape to understand its potential risks and opportunities.

Methodology

Our research employed the following resources to provide a holistic view of Bitcoin’s supply and liquidity: 

• Kaiko: To analyze aggregated market depth data and liquidity trends across over 30 major exchanges.
• CryptoQuant: To track flows between crypto platforms, including deposits and withdrawals, and their implications for market sentiment.
• Checkonchain: To assess supply dynamics and on-chain wallet behavior.
• Velo: To analyze cash-and-carry trade efficiency on the Bitcoin ETF market.

Long-Term Holder Supply Developments

Free Float

By assessing the free float supply — the portion of coins potentially available for trading if their owners choose to sell — a clear decreasing trend emerges across cycles. This suggests that an increasing amount of Bitcoin becomes inactive, as more users HODL their coins for extended periods or probably lose access to their wallets, leading to concerns about a potential supply shock. However, the free float supply still represents 70% of the circulating supply, or over 13.76 million BTC, offering a massive potential to enhance existing Bitcoin liquidity.

Post-Halving Behavior

The decrease in free float supply is partly associated with long-term holder (LTH) supply, whose dominance increases with consecutive cycles. However, a notable portion of LTH supply becomes active post-halving, causing a briefly increased transition of coins to short-term holders (STH). Historically, such periods of decreased LTH dominance coincided with bull runs, heightened trading volumes, and improved market liquidity. 

In 2024, the LTH supply decreased by over 1.75 million BTC, now representing 64.4% of the circulating supply. A distinctive feature of this cycle was a sharp dip in LTH supply shortly before the halving, driven by Bitcoin’s unprecedented breakout to a new all-time high. While this decline had stabilized by September, a renewed LTH supply drop emerged in Q4, totaling 1.58 million BTC.

On average, the LTH supply has been losing around 16% in dominance during post-halving rallies. Considering the existing 9% post-halving decline in dominance, there is still ample room for LTH selling pressure in this cycle, which will likely be absorbed by newly joined market participants.

Note: Numbers represent the post-halving period highlighted in the table above.

Most of the LTH selling pressure typically occurs during periods of significant increases in the realized cap. For example, in Q1 2024, a surge of up to $80 billion in the realized cap coincided with a $50 billion decline in LTH supply. This trend escalated in Q4, driving over $75 billion in LTH selling activity alongside a $90 billion increase in the realized cap. Such market behavior serves as a natural counterbalance to Bitcoin rallies, tempering upward momentum and contributing to the formation of local peaks, including 4-year cycle highs.

Looking into 2025

Any potential increase in demand from institutional investors and/or governments in 2025 will likely be met with a considerable increase in LTH profit-taking, pushing the LTH supply lower this year. Taking into account an average decline in LTH supply dominance during post-halving rallies, 1.4 million BTC could be potentially transferred from LTH to STH hands within 2025 bull run, enhancing market liquidity and mitigating the risks of a potential supply shock in this cycle.

ETF Market Dynamics

Rapid Adoption with Exaggerated Narratives

U.S. spot Bitcoin ETFs proved highly successful, accumulating around 500,000 BTC in 2024, and now collectively holding over 1.13 million BTC, or roughly 5.7% of Bitcoin’s circulating supply. This rapid adoption, bolstered by widespread reporting in both mainstream and industry media, raised concerns about a potential supply shock caused by ETFs. In most cases, these narratives compare ETF flows to the newly mined Bitcoin supply, particularly during days of significant inflows. However, a broader perspective reveals that while ETFs are influential, their impact may not be as substantial as often perceived. 

*Q1 performance includes data starting from January 11, 2024, when U.S. spot Bitcoin ETFs began available for trading. The data points are reflected in the amount of BTC over the selected period.

In 2024, net ETF flows outpaced the newly mined Bitcoin supply by approximately 2.4 times. Despite this outperformance, the trend has not been consistent. Notably, net ETF inflows lagged in Q2, even as the Bitcoin halving event significantly reduced the newly mined supply.

If compared to LTH supply dynamics, the weight of ETFs is falling even further. ETFs absorbed at most 35% of LTH supply, primarily in Q1 and Q4. This indicates that other factors, such as direct institutional buying or other non-ETF inflows, potentially played a more significant role in offsetting selling pressure directly. One notable factor has been MicroStrategy, which accumulated over 257,000 BTC in 2024 — an amount exceeding half the scale of net ETF inflows. It is worth noting, however, that MicroStrategy employs a TWAP strategy to minimize its market impact during Bitcoin purchases, meaning their accumulation has had a more subdued influence on price volatility compared to immediate large-volume trades.

In addition, ETFs currently account for less than 4% of Bitcoin’s total trading volume. Although Q1 saw ETFs’ volume briefly surpass spot market volume, they now contribute about half of it. 

Impact of Cash-and-Carry Trade

A substantial portion of ETF inflows in 2024 was driven by the cash-and-carry trade, not only directional investment. This arbitrage strategy involves buying ETFs while shorting Bitcoin futures, capturing the premium between the spot/ETF and futures prices. Since this is a market-neutral trade, which balances supply and demand, it does not exert directional pressure on Bitcoin prices.

In 2024, cash-and-carry trade related to Bitcoin ETFs was typically executed using short positions on CME Bitcoin futures. According to Velo data, the annualized three-month basis in CME’s BTC futures has primarily been in the 5-15% range over the past year. In other words, setting up a cash-and-carry trade would earn investors 5-15%. 

Although 5-15% might not sound like much compared to Bitcoin’s 121% annual growth, it was enough to take advantage of this market inefficiency. By comparing the scale of ETF inflows and CME open interest, it can be seen that ETF activity in Q1 2024 was more directional, reflecting increased interest in Bitcoin exposure. Post-election, the market primarily shifted towards cash-and-carry trades, while in December, directional activity resurged, signaling renewed investor interest in outright Bitcoin exposure.

Looking into 2025

The recent introduction of ETF options could transform cash-and-carry trades in 2025 by offering a more flexible and precise hedging mechanism. While CME futures have traditionally been used for such strategies, ETF options provide an alternative that may reduce reliance on futures. This shift could also mitigate the risk of a Bitcoin supply shock, as these trades utilize derivatives without directly impacting the spot supply.

In this case, ETF flows would appear more like directional investments and may even ramp up, especially as Bitcoin’s post-halving rally seems far from conclusion. However, considering the existing pace, ETF-related activity currently appears insufficient to drive a potential supply shock and rather offsets the decline in native retail activity.

Reserves on Trading Platforms

Exchanges

Another popular supply shock indicator is the amount of Bitcoin stored on exchanges and over-the-counter (OTC) platforms, with some observers pointing out that existing reserves are at record low levels. As such, Bitcoin’s exchange reserves experienced a sharp 21% decline in 2024, reaching levels not seen since 2018, according to CryptoQuant. Over 600,000 BTC were withdrawn from major exchanges, with around 40% of these withdrawals occurring after the U.S. elections.

Spot-focused exchanges were the hardest hit, seeing a 31% reduction in their Bitcoin holdings. In contrast, derivatives-oriented platforms fared slightly better, with a 13% decline, most of which occurred in the final quarter of the year.

However, BTC-denominated daily exchange-related transfer volumes, including deposits and withdrawals, remained stable at 40,000-80,000 BTC in 2024 — a range consistent since 2018. Stable transfer volumes despite significant withdrawals suggest that holders are moving Bitcoin to cold storage rather than liquidating, signaling long-term confidence. In addition, it highlights steady trading behavior, implying the market remains active and balanced despite reduced exchange reserves.

Approximately 40% of Bitcoin’s transaction volume was linked to exchanges, fluctuating from a local low of 29% in April to a high of 49% in November. While still below the 61% peak of May 2023, this new baseline reflects the enduring influence of exchanges within Bitcoin’s ecosystem, even as OTC platforms gain popularity among institutional investors.

OTC Platforms

While exchange reserves saw a decline in 2024, OTC platforms accumulated over 208,000 BTC, increasing their balances by 105% year-on-year. As a result, OTC platforms now hold over 400,000 BTC, their highest level since 2022. This increase could signal preparation for higher demand, especially amid increased buying pressure in Q1.

In addition, this dynamic highlights a potential redistribution of supply from exchanges to OTC platforms. This trend not only diversifies the liquidity landscape but also underscores the market’s evolving dynamics as institutional players solidify their presence.

Looking into 2025

During previous bull runs in 2017 and 2021, both exchange and OTC reserves trended upward alongside increased market activity and revived supply. This historical pattern suggests a potential recurrence in 2025, albeit with a stronger influence from institutional and high-net-worth investors. While the risk of a supply shock remains low for now due to a significant margin of safety on exchanges and OTC platforms, a continued decrease in reserves could amplify upward price movement during this cycle.

Market Depth

Aggregated Market Depth Breakdown

To assess exchanges’ resilience amid record outflows, let’s dive into their liquidity dynamics using the 2% market depth. This metric measures the cumulative volume of bids and asks within 2% of the mid-price, providing a snapshot of liquidity and market stability.

In 2024, the USD-denominated 2% market depth increased by 61%, while the BTC-denominated value decreased by 26%, with a notable drop in Q1 (2). This early-year decline likely stemmed from liquidity reassessments following Bitcoin’s rapid price appreciation, and a shift toward OTC platforms driven by institutional activity.

Local peaks and valleys in market depth can be attributed to several catalysts:

• (1, 9) Altcoin seasons.
• (3) Geopolitical events, such as Israel’s attack on Iran.
• (4, 6) Bitcoin’s rally to challenge an all-time high.
• (5) Yen carry trade unwinding.
• (7) U.S. election results.
• (8) Gary Gensler’s resignation.
• (10) Christmas holidays and/or Bitcoin correction.

Notably, throughout the year, asks exceeded bids approximately 58% of the time, highlighting consistent selling interest. Despite this, buyers aggressively absorbed sell orders, driving price appreciation and signaling a strong accumulation phase. Sellers attempted to capitalize on rising prices, but robust underlying demand prevented a reversal of the bullish trend. The largest disparity between asks and bids occurred in late November, following the announcement of SEC Chair Gary Gensler’s resignation.

Liquidity Changes Between Exchanges

The liquidity landscape across exchanges has also shifted significantly in 2024, with top exchanges consolidating their market share. According to Kaiko data that includes 33 major exchanges, the top three exchanges in terms of 2% market depth now account for 57% of the market, up from 53% at the start of the year. At the time of this writing, these exchanges include Bitfinex, Kraken, and CEX.IO, with the latter quadrupling its market share in 2024.

Notably, since CEX.IO’s trading engine utilizes liquidity aggregated across multiple sources, its market depth increase partially contributed to the rising share of certain exchanges. Much of CEX.IO’s growth occurred in Q4, following an update to its aggregation engine that expanded liquidity sourcing and enabled near-zero spreads on most trading pairs, including Bitcoin. 

Note: The performance from January 1, 2024, to January 1, 2025.

Geographic trends showed that there primarily was a 55/45 parity in market depth between non-U.S. and U.S. exchanges. Following the U.S. elections, U.S. exchanges temporarily dominated market depth, contributing to November’s price rally. Brief spikes in U.S. exchange liquidity were also observed in March, June, and October, coinciding with Bitcoin’s price reaching or approaching all-time highs.

Looking into 2025

When observing liquidity, it’s important to keep in mind that USD-denominated depth remains a key liquidity metric for many traders and institutions. As a result, despite a drop in BTC terms, overall liquidity improved in 2024. This sets up the stage for further enhancement in 2025, as Bitcoin’s cyclic bull runs have been typically associated with increased liquidity.

Larger exchanges are likely to solidify their dominance, building on their recently increased market share. In turn, market depth will likely continue shifting towards U.S. exchanges, as trading becomes increasingly concentrated on U.S. hours.

Conclusion

Although the supply and liquidity developments of 2024 have laid a strong foundation for Bitcoin’s potential upward momentum this year, it appears to be too early to declare the onset of a supercycle, with a massive supply shock and no prolonged bear market. Bitcoin continues to maintain a substantial margin of safety, with millions of BTC poised for sale as market indicators start signaling a potential cycle top. This awaiting supply acts as a natural counterbalance to unbridled optimism, reinforcing the persistence of the 4-year cycle theory. Despite the allure of overbullish expectations, this cyclical framework appears likely to shape Bitcoin’s market dynamics for the foreseeable future.

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Key Figures and Discoveries:

• Stablecoin supply grew over 59% in 2024, reaching 1% of the U.S. dollar supply but lost 13.5% in weight within the total crypto market cap.
• The annual stablecoin transfer volume reached $27.6 trillion, surpassing a combined volume of Visa and Mastercard in 2024 by over 7.68%.
• 70% of stablecoin transaction volume in 2024 was related to bot activity. In Solana and Base networks bot transactions accounted for 98% of the volume.
• Yield-bearing stablecoins now account for over 3% of the stablecoin market, and became a major driver behind a 414% surge in market cap of tokenized treasuries.
• Ethereum and Tron dominance in hosting stablecoins decreased from 90% to 83%, with Base, Solana, Arbitrum, and Aptos capturing most of this share.
• Stablecoins registered over $25.8 trillion in aggregated trading volume in 2024, continuing to gain market share over fiat-to-crypto trading.
• The average daily trading volume among stablecoins soared by over 237% in a year. However, the relative weight of stablecoin volume declined compared to total crypto volumes due to increased adoption of derivative products.
• USDT accounted for 79.7% of stablecoin trading volume on average, and strengthened its positions amid surged stablecoin reserves on centralized exchanges.

Introduction

While memecoins and AI have been among the most profitable crypto narratives in 2024, stablecoins have emerged as one of the most impactful, serving as a major driver of crypto adoption. This adoption has accelerated not only among retail investors, who increasingly use stablecoins for savings and payments, but also among financial institutions.

While PayPal began using its proprietary stablecoin for business transactions, other fintech companies have been catching up, with Stripe acquiring a stablecoin issuance platform, Ripple launching RLUSD, and Robinhood, Kraken, and Galaxy collaborating to create a global stablecoin network. This trend continues to gain momentum, as Revolut considers developing its own stablecoin and Visa introduces a platform to help banks manage their stablecoins.

All of this suggests that stablecoins are set to become an even fiercer battlefield between traditional and crypto-native companies. To assess what to expect from stablecoins in 2025, we examined the current state of the sector and its developments over the past year.

Methodology

To provide an in-depth and comprehensive analysis of stablecoin trends, this report utilizes a diverse range of trusted sources, including DeFiLlama, Artemis, The Block, Visa/Allium, CoinGecko, CryptoQuant, Checkonchain, and GrowThePie. These platforms provided key metrics on stablecoin supply, on-chain activity, and trading dynamics to validate market developments across fiat-backed, crypto-backed, algorithmic, and yield-bearing stablecoins.

In addition, the report incorporated a comparative analysis of network-specific dynamics, capturing the evolving roles of Layer 1 (L1) and Layer 2 (L2) networks in the stablecoin ecosystem. To accurately reflect genuine transaction activity, this analysis highlights both total unfiltered data and adjusted metrics that exclude internal smart contract transactions, internal exchange transfers, and bot-driven activity.

Supply by Categories

Total Supply 

In 2024, the total stablecoin supply increased by over 59%, reaching a new all-time high in September, and surpassing $200 billion. Stablecoins now account for around 1% of the total U.S. dollar supply, up from 0.63% at the beginning of 2024.

The sector showed consistent increase throughout the year, accelerating its pace in Q1 and Q4 to complement the wider market growth during these periods. Despite this, the relative weight of the stablecoin sector to the total crypto market cap decreased from 8% to 6% during the year, as other sectors within the crypto market experienced higher increase. 

Chart: Total Stablecoin Supply Trends in 2024

The supply distribution across top stablecoins has seen slight changes, with USDT remaining a dominant stablecoin, but its share in total supply decreasing from 70.5% to 67.7%. In turn, USDC marked a similar margin of growth to USDT’s decline, registering an increase in market share from 18.4% to 21.5%. This increase in USDC market share partly occurred due to its status as a more preferred stablecoin for decentralized finance (DeFi). In 2024, the total value locked (TVL) across the DeFi sector has nearly doubled, fueling heightened demand for USDC.

As for lower-cap stablecoins, Ethena’s USDe emerged as a standout performer, with its market share skyrocketing by over 40 times to 2.88%, securing its position as the third-largest stablecoin by the end of 2024.

Chart: Total Supply Distribution by Stablecoin

Fiat-Backed Stablecoins

Fiat-backed stablecoins maintained their dominance, but experienced nuanced shifts. The total supply of fiat-backed stablecoins grew by 54.8% in 2024, although their weight in the overall stablecoin market cap decreased from 93.62% to 92.2%. The major catalyst behind this drop was the rising adoption of yield-bearing stablecoins, which primarily utilize crypto-backed collateral and/or algorithmic peg preservation mechanisms.

PYUSD emerged as the leader in supply growth within this category in 2024, primarily due to its expansion to the Solana network mid-year. Solana even temporarily became the largest host of PYUSD, but then supply distribution shifted toward Ethereum.

TUSD saw the steepest decline, with its market cap contracting by over 78%, as the asset lost its top use case following an exclusion from Binance’s launchpool. The TUSD depeg and regulatory issues further escalated the stablecoin drop.

Crypto-Backed and Algorithmic Stablecoins

This category saw explosive growth in 2024, with its total supply increasing by 92%. However, this increase was primarily due to Ethena’s USDe emerging as a transformative force and registering a supply increase of over 6,300%, despite its controversial debut. USDe supply significantly ramped up in Q4, amid rising adoption of Ethereum-based stablecoins and the launch of staked USDe (sUSDe) on Aave. This helped the asset overtake DAI as the largest stablecoin in this category by December, now accounting for a 37% share of the sector. 

Dai experienced a supply reduction due to the launch of USDS in September, its upgraded version that absorbed over $1 billion of DAI’s supply by the end of 2024. However, when combined, DAI and USDS supply reflected a 10% increase compared to DAI’s supply at the start of 2024.

*Dai performance exclude DAI upgraded to USDS

Yield-Bearing Stablecoins

Yield-bearing stablecoins emerged as one of the hottest segments in this space, with its combined market cap surging by over 583% in 2024. This jump was primarily due to adoption of sUSDe, which became the dominant force in this sector, with its market cap increasing by more than 5,800% in a year. 

As such, the weight of yield-bearing stablecoins tripled in a year, now accounting for nearly 3% of the total stablecoin market. Notably, they gained traction despite facing a tightening regulatory environment. At the end of 2023 a U.S. court ruled that stablecoins in combination with related yield protocols such as Terra’s UST are securities.

While sUSDe adopts a “delta-neutral” trading strategy involving long and short positions to generate yield, the wider yield-bearing stablecoin segment followed a different route focused on real-world assets (RWA), especially U.S. Treasuries. The sector of tokenized treasuries surged by over 414% last year, primarily due to the adoption of newly launched yield-bearning stablecoins and RWA projects, including BlackRock’s BUIDL, Paxos’ USDL, Mountain Protocol’s USDM, and Usual Money’s USD0. 

USD0 showed the largest surge among RWA-focused stablecoins, reaching a market cap of $1.7 billion and achieving a 39-fold increase in supply since its inception in June 2024. Due to USD0’s rapid growth, USYC, which serves as a primary backing asset for USD0, became the largest holder of tokenized U.S. Treasury bonds, now accounting for over 40% of the market.

Chart: U.S. Treasury Market Cap Among RWA Projects

Supply by Network

General Distribution

Ethereum and Tron continued to dominate as the primary networks hosting stablecoins, together accounting for over 83% of the market by the end of 2024. However, their combined share fell from 90% at the beginning of the year, highlighting the ongoing diversification of stablecoin adoption across other networks, particularly to Solana, Arbitrum, Base, and Aptos. This shift was particularly pronounced for Tron, which saw its market share decline significantly from 38% to 29%.

Chart: Stablecoin Market Cap Distribution by Network

Dominant Networks

Ethereum’s stablecoin market cap grew by 65% in 2024, reaching a new all-time high. This growth was partly driven by a significant reduction in transaction fees following the Dencun upgrade in March, which enhanced Ethereum’s competitiveness as a stablecoin hub. In turn, post-election optimism surrounding the development of the DeFi space under the new U.S. administration provided further momentum for Ethereum’s stablecoin supply expansion. 

Within the Ethereum network, USDT strengthened its dominance, increasing its share from 55% to 62%, while USDC’s share decreased from 29% to 25%. This shift primarily occurred amid Tether’s aggressive minting in Q4 and supply redistribution from other networks, primarily Tron, to satisfy increased demand.

As a result, the surge in USDT supply was so substantial that Ethereum reclaimed its position as the largest network hosting USDT. This transition is particularly important as USDT accounts for over 98% of the entire stablecoin supply on the Tron network. 

Compared to Ethereum, Tron experienced slower growth, with its stablecoin market cap increasing by only 19% in 2024. This is because Ethereum’s reduced transaction fees partly undercut Tron’s traditional cost-efficiency advantage. Moreover, Tron’s stagnant DeFi ecosystem, evidenced by an 8% decline in TVL during the year, further limited its growth potential.

Chart: Tron’s Stablecoin and TVL Dynamics in 2024

L2 Networks

Ethereum’s Layer-2 (L2) networks became significant beneficiaries of stablecoin expansion in 2024, with their combined stablecoin market cap growing by over 218%. The Dencun upgrade played a key role by drastically reducing transaction fees on L2 networks, with some protocols experiencing cost reductions of up to 99%. This made L2 networks increasingly attractive to Ethereum users to conduct transactions and utilize decentralized applications (dApps).

Among these networks, Arbitrum remained the one with the largest stablecoin supply. However, its share in total L2 stablecoin supply decreased from 65% to 55% due to the rapid rise of Base and the launch of new L2 networks. Base, in particular, saw substantial growth starting in March, fueled by memecoin hype and accelerated DeFi development within the network. Other catalysts included Coinbase’s transition of customer USDC balance to Base, as well the introduction of gasless transactions on Base. 

Chart: L2 Stablecoin Market Cap Dynamics in 2024

Other Networks

Among L1 networks hosting over $100 million in stablecoins, Aptos turned out a standout performer with a four-digit percentage increase in hosted stablecoin market cap. This growth was primarily driven by a massive increase of USDT supply, especially in the fourth quarter. At the start of 2024, USDT represented only 24% of Aptos’ stablecoin supply, but by year’s end, its share had surged to 70%, displacing USDC’s dominance within the network.

In contrast, Solana saw its stablecoin growth primarily driven by USDC, whose share rose from 53% to 74%. This increase aligned with Solana’s overall ecosystem growth, as stablecoins on the network were predominantly used for DeFi and other dApp activities. 

Meanwhile, TON emerged as a notable newcomer in stablecoin adoption. Its stablecoin market cap surged to $1.2 billion following the adoption of USDT in June, with USDT remaining the only stablecoin on the network.

Transaction Volume

Total Transaction Volume

In 2024, total stablecoin transfer reached $27.6 trillion, surpassing a combined transaction volume of Visa and Mastercard over the same period by 7.68%. Notably, stablecoins have been exceeding traditional payment providers throughout the entire year, despite a significant drop in Q3 amid decreased activity on the wider crypto market.

USDC reinforced its position as the preferred stablecoin for on-chain activity, accounting for 70% of the total combined transfer volume. Despite dominating raw transaction volume throughout the year, USDC’s influence waned slightly in Q3 due to a temporary decline in dApp activity. USDT also saw a substantial rise, with its total transfer volume more than doubling; however, its market share fell from 43% to 25%.

Chart: Total Transfer Volume by Stablecoin

Starting in January 2024, Solana surpassed both Tron and Ethereum to become the most active network for stablecoin operations. This surge in activity positioned Solana as the primary driver of USDC’s market share growth, with total USDC transactions strongly correlated to Solana-based activity. USDC accounts for over 73% of Solana’s stablecoin supply. 

Chart: Total Stablecoin Transfer Volume Distribution by Network

Adjusted vs. Unadjusted Transaction Volume

Now let’s distinguish between total and adjusted volume that excludes bot activity, internal smart contract transactions, and internal exchange transfers. On average, 77% of 2024’s total stablecoin transaction volume fell into the unadjusted category, largely driven by bot transactions. The bot activity experienced a fourfold increase compared to 2023, increasing its share from 80% to 90% in the unadjusted category. This means that 70% of stablecoin transaction volume in 2024 was related to bot transfers.

USDC dominated the unadjusted category, making up over 65% of the volume. This underscores the fact that much of USDC’s transaction activity was driven by bots.

Chart: Unadjusted Transaction Volume by Stablecoin

Networks such as Solana and Base, where USDC supply dominates, saw unadjusted transactions represent over 98% of stablecoin activity as of December 2024. Due to the bot activity, Base even managed to surpass Ethereum in total stablecoin transaction volume in Q4 2024. 

Aside from general attributes like high transaction speed and low transaction costs that are essential for a productive bot environment, the rapidly rising DeFi ecosystem and the frequent launch of meme tokens provided fertile ground for bots on Solana and Base. For instance, in December, memecoins accounted for over 56% of DEX trading volume on Solana.

However, it’s important to point out that high bot activity within the network doesn’t necessarily mean “worse” transfer volume. While bots can be used for harmful practices like frontrunning, sandwich attacks, pump and dump schemes, and snipping liquidity pools, they also improve market efficiency through arbitrage. In addition, bots are used by paymasters to cover gas fees on behalf of users, smart contracts to execute recurring transactions, and aggregators to deliver deeper liquidity. As a result, bot dominance in stablecoin transactions could also represent the maturation of certain networks.

Adjusted Transaction Volume

If removing the bot activity from the equation and focusing on adjusted volume, which captures transfers to centralized exchanges (CEXs), decentralized exchanges (DEXs), and DeFi operations, the stablecoin transaction landscape will be completely different. Adjusted stablecoin transfer volume doubled in 2024, though it still lagged behind the growth of bot-driven activity. 

USDT emerged as the dominant stablecoin for “organic” transactions, accounting for over 68% of adjusted transaction volume. In turn, PYUSD showed the highest adoption growth, tripling its share within adjusted transactions, though it still represented less than 2% of “organic” transaction activity. 

In this category, Tron and Ethereum reclaimed their status as the leading networks for stablecoin transactions. Solana’s share of adjusted volume remained below 5%, despite doubling over the year. Meanwhile, Base experienced rapid growth in the second half of the year, becoming the sixth-largest network for “organic” stablecoin activity.

The rapid rise of Base and the increased presence of smaller networks indicate a broader expansion of stablecoin influence across the industry, with smaller platforms gaining traction for “organic” transaction activities. As such, Base became the best performing network in terms of “organic” growth, experiencing a four-digit increase in 2024. 

Trading Volume

Total Volume

Stablecoins registered over $25.8 trillion in aggregated trading volume in 2024, continuing to gain market share over fiat, and solidifying their position as the preferred medium of exchange on trading platforms. The average daily trading volume among stablecoins soared by over 237% in a year, predominantly as a response to increased activity on wider crypto markets. 

Despite increased trading volume, the weight of stablecoins compared to total crypto trading volume has been in decline throughout 2024. The primary reason was increased adoption of derivative products like perpetual swaps or futures that use cryptocurrencies as collateral, reducing the relative role of stablecoins in total trading volumes. Other catalysts behind decreased weight of stablecoins include rising demand on leverage and expansion of on-chain crypto-to-crypto trading without involving stablecoins, especially among memecoins.

Note: The “Total” value represents overall crypto trading volume, “Total 2” — excludes Bitcoin, while “Total 3” — excludes Bitcoin and Ethereum.

Volume Distribution

Despite the presence of hundreds of stablecoins, the market remains highly concentrated, with the top six most popular stablecoins contributing to approximately 99% of total trading volume. Among these, USDT maintained its lead as the most favored medium of exchange, accounting for a 79.7% of stablecoin trading volume on average. 

In early 2024, USDT’s market share on CEXs has been trending downwards, declining from 81% to 66%. This decrease can be partly attributed to growing competition from stablecoins like FDUSD and USDC. The former benefited from Binance’s zero-fee promotions, while USDC increase signaled growing presence of regulated alternatives. 

However, in the second half of 2024, USDT dominance in trading volume has been strengthening amid increased exchange reserves. According to CryptoQuant data, exchange reserves of Ethereum-based USDT surged by over 165% in a year, contributing to its share increase from 75% to 90% in total stablecoin exchange reserves.

2025 Outlook 

As 2024 trends show, stablecoins strengthened their infrastructural role within the crypto industry, acting as a fuel for DeFi adoption and increased crypto trading activity. Building on this expansion, the sector is well-positioned for further increase in 2025, as post-halving years are typically marked by increased trading volumes. 

The previous cycle, which became a turning point for the widespread adoption of stablecoins, indicates that their supply is likely to grow throughout much, if not all, of 2025, as capital rotation into stablecoins extended into the early bearish stages of the market. For example, stablecoin supply continued to increase until March 2022, five months after the market’s cyclical peak. Consequently, even if negative narratives hit the market, stablecoin demand may temporarily remain strong, benefiting from the trend.

During the post-halving year, the stablecoin supply increased at a relatively similar rate as a halving year, suggesting that it may reach $325 billion by the end of 2025 as a basis to support potential crypto market rally. The main variable for this year will likely be regulatory developments in the U.S. and other countries, which currently seems to be a potential amplifier that can boost stablecoin supply even further. Increased venture capital interest into stablecoin projects act as an additional catalyst that may help stablecoin supply reach the widely expected $400 billion market cap.

In addition to market cap expansion, post-halving years are also accompanied by heightened network activity. More than half of stablecoin supply is currently stored for less than a month, indicating high mobility of funds. Although the share of this high-mobile supply decreased from 58% to 51% in 2024, post-halving patterns suggest that stablecoin could be increasingly stored for shorter periods of time in 2025, primarily encouraged by higher on-chain trading activity.

Another trend likely to persist in 2025 is the expansion of stablecoins to non-dominant networks, primarily moving beyond Tron. The upcoming Pectra update, currently expected to launch on the mainnet in March 2025, promises scalability improvements and a more intuitive user experience with lower gas fees. These advancements could further solidify the position of Ethereum’s L1 and L2 networks as key hosts for stablecoin supply.

Meanwhile, Tron has been lagging behind Ethereum in implementing account abstraction and other user experience improvements, leaving cost-efficiency as its primary value proposition. However, as post-Dencun developments have shown, cost efficiency alone may not suffice to maintain Tron’s dominant position, as the network has been losing market share in both stablecoin supply and organic transfer volume.

Additionally, Tron’s significant reliance on USDT could pose challenges for the network. USDT’s share of the stablecoin market is already shrinking, even among fiat-backed stablecoins, and this trend is expected to continue in 2025, as the stablecoin may face headwinds due to potential regulatory disadvantages. 

For instance, Tether didn’t manage to get an e-money license to operate in the EU, while Circle obtained it in July. In addition, USDC is the only stablecoin among the top six regulated under U.S. money transmitter frameworks, giving it a compliance advantage. This regulatory edge could drive increased USDC adoption in traditional payment systems and exchange trading throughout the year. Furthermore, lower-cap stablecoins are also expected to chip away at USDT’s dominance in 2025, with new TradFi-powered stablecoins set to launch and expand their market share.

In summary, 2025 is shaping up to be a more dynamic iteration of 2024, with familiar trends continuing to evolve at a faster pace, driven by increased market diversification and the widely anticipated crypto bull run.